About Another Level of Praize
Another Level of Praize (ALOP) is a Christian company with the mission of providing quality productions and promotions services. ALOP’s goal is to take the Gospel music industry to the next Level by offering the Christian community services and entertainment with the spirit of professionalism and excellence.
The company was born in Los Angeles in November 2001 when ALOP produced the first Praize Night.
Now, several years later, ALOP continues to produce events. Praize Night brings people together for an entertaining evening of singing, dancing, rapping and other art performed for God’s glory (Please see the Praize Night section for more information).
In addition to the production of Praize Night, ALOP offers a range of promotions and event planning/coordination services to the Christian community. Please see the Services section for more information.
ALOP’s vision for the future includes:
Launching the first 24/7 Gospel music station on the FM dial in Southern California, and Establishing a Gospel music recording label with enough financial strength to provide its artists with the same level of worldwide exposure as other first-rate record companies.
Launch a Praize Night in Every City
About ALOP’s Founding
Part of ALOP motivation to bring a standard of excellence to the Gospel music industry was sparked by the substandard gospel artist; He saw the way they were treated by their record label. ALOP observed that this incredibly talented singing group did not receive the same financial backing and attention from the label as the mainstream artists. “I don’t agree with the way that gospel music is treated versus mainstream music. Gospel should be treated better than any other music out there because it has power. Gospel is the only music that can heal your soul, make you stop crying and lift you up.”
In November 2001 Will received his first opportunity to show the world how gospel music should be treated.
Will produced the first Praize Night, with a production company called Growing Tree. Many people attended this inaugural event, which was held at a little coffee shop in Inglewood, California called Café Future. ALOP was absolutely amazed by the gospel community’s reaction to the event. “I was blown away by the response. . .
How people received it, supported it and everyone had an awesome time.” And there is no question why they had an “awesome time.” This first event featured ALOP ’s winning formula of mixing a live band and gifted artists in an intimate setting where the Christian community can interact and be entertained outside of the church.
Because of the positive response, Will decided to continue Praize Night on a monthly basis. ALOP decided to produce Praize Night on their own in December of 2001. And, it was then that ALOP started their own company: Another Level of Praize (ALOP).
Another Level of Praize has a passion to spread the gospel .