Today’s social media world is peppered with an abundance of tools that can help you manage and optimize your social media presence. The only problem is, most marketers are still unfamiliar with these multiple tools, or they don’t know how to use them all to their advantage.

We understand that this is a lot to take in, so here are five simple tips to make the most of multiple Facebook tools:

Facebook Ads

It goes without saying that ads are an important part of any marketing strategy. But when it comes to Facebook, there are a lot of new tricks and strategies that you need to know.

First of all, you need to know why Facebook ads are effective. When used correctly, Facebook ads are a cheap and effective way to drive traffic to your website and increase your sales.

Now, the question is, how do you go about creating Facebook ads?

• Research your targeted audience: The first step in creating an effective Facebook ad is to understand who you want to reach. Facebook has a very broad audience, so if you’re trying to sell a product that caters to women between the ages of 21 and 34, you’re going to get a lot of ads that aren’t relevant to you. You can find your target audience by using Facebook Audience insights.
• Create a call to action: Just because you know who you want to reach, doesn’t mean they’ll show up! Crafting a call to action in your ad will make it more enticing for your audience to click.
• Use images: Images are extremely important in the social media world. You can use images in your ads to make a more compelling case for your products or services, as well as to increase the chances of your audience clicking the “Buy Now” button.
• Upload Videos: Videos are another extremely effective way to drive traffic. You can upload videos to your Ad, and then place a link for your audience to watch the video on your website.
• Be consistent: The best way to make an impression on your audience is to repeat it.

Facebook Audience Network

Facebook ads aren’t the only way to market your products on Facebook. Facebook also allows you to “sell” your audience’s attention to other businesses’ ads.

Facebook has dubbed this process, the “Audience Network,” and it allows you to provide businesses with a targeted audience of your fans. This means that once you use this feature, your fans’ attention will be up for grabs on a wide range of products and services, which is a lot of potential revenue.

To begin using Facebook’s Audience Network feature, navigate to your Audience Network settings by going to your business page and clicking on the “Audience Network” tab in the left sidebar.

Facebook Groups

Groups are the lifeblood of any social media strategy. Facebook Groups are communities of people who share a common interest, and they can be extremely helpful for marketers who want to connect with their target audience.

You can join Facebook Groups to post images, videos, and articles to promote your products. Groups are also great places to share discounted coupons, give away free samples, and connect with other suppliers.

Here are a few must-know Group tips.

• Choose the right time: There’s a reason why Groups are often set up in the evening. When most people are sitting down with their family or friends, that’s when most Groups are at their busiest. This means that less people will be browsing through Groups, making your posts less likely to get lost in the shuffle.
• Post images: Posting images is one of the best ways to get noticed in Groups. Keeping your posts image-based will help you stand out from the rest and make a lasting impression on your Group members.
• Be helpful: If you choose to share your posts in the Group, make sure they’re helpful, not just posts that are just filled with sales pitches. People want to know that you’re helping them, not trying to sell them something.
• Respond: The best way to turn one-time Group members into loyal customers is to keep responding to each of their posts and comments. This will turn your one-time members into your repeat customers.

Facebook Analytics

Regardless of how well your social media strategy is going, it’s important to keep a close eye on your results. Facebook offers a pretty comprehensive set of analytics, which allows you to understand how your Fans are interacting with your posts, what types of images and posts are getting the most engagement, and even which of your posts are getting the most click-through rates.

Navigate to your business page and click on the “Analytics” tab.

Underneath the “Audience insights” section, you’ll find your Facebook analytics. Depending on your business needs and goals, you can adjust your Facebook ad settings to optimize your ad spend or adjust your posting schedule to optimize your returns per post.

Facebook Lead Ads

If you’ve been pushing your audience to become customers but not seeing the results you want, push them further by using Facebook Lead Ads. These are targeted ads that take you one step closer to turning your Facebook fans into paying customers.

With Lead Ads, you create an ad that is designed to get your fans to fill out a form on your website. These forms will then be linked to your Facebook account, which will serve as the source of the ad.

To create a Lead Ads, navigate to your Facebook Ads Manager and click on the “Create an ad” icon. From here, you’ll be able to choose your targeting criteria, choose your creative, and choose your ad settings.

Summing up

Facebook is one of the most effective social media tools on the market. It allows you to connect with an enormous audience and engage with them in a unique way. You’re also able to use multiple tools to help you manage and optimize your social media presence. Facebook Ads are a great way to drive traffic to your website, increase your sales, and reach new customers. You can also use Facebook Audience Network to reach a targeted audience of customers and get them to click-through to your website. However, the most important thing to remember is that Facebook Ads work only when people see them. Facebook Audience Network is a great way to get more fans, but it’s not enough to reach them with ads if they aren’t seeing them. Facebook Lead Ads are another great way to close sales, and they can be started with just a form on your website.