The 4 Best Off Page SEO Methods
Off page search engine optimization techniques have one distinct advantage over their on page relatives. Off page techniques do not require the technical skills necessary to manipulate the HTML code of the page. At the heart of off page SEO work is the task of building quality back links to improve the ranking of the page in sites like Google and Bing. But how do you go about building these links back to your site? It isn’t nearly as hard as some people want you to believe it is. You can easily do it yourself, building a handful of links a day, smiling as you watch your site climb higher in the search engines. Here are the four best ways to build those back links.
1. Article marketing. Article marketing is the most effective of the off page SEO techniques. You write an article focused on an aspect of your niche. You take that article and submit it to one or to hundreds of the article directories that are all over the internet. Try it both ways, the same article to lots of directories or a unique article to each directory, and see which method works best for your site. At the bottom of the article you will have a resource box about you and your site. This resource box is where you put a link back to your site.
2. Forum marketing. Search out the forums that are related to your particular niche. Sign up for accounts on the ones that seem most active and start posting some good information. Most forums will allow you to put a link back to your site in your signature. Just don’t take advantage of the forum and make posts just to get the link. Make sure you provide quality information so that everyone benefits.
3. Blogging. Get out there and start your own blog in your niche. Blogs are very popular and will get a good amount of traffic if you make quality posts. And don’t forget to link back to your main site from your blog. And while you are at it, search out other blogs in your niche and leave a comment or two. The same rule applies here as for forum marketing, always make your comment valuable and relevant.
4. Provide exclusive content to other webmasters. Take some of those unique articles that you wrote and, instead of submitting them to article directories, offer them to other webmasters to use on their sites in exchange for a link back to your site. You will want to look for sites that are in your niche and related to your site but that are not direct competitors. Webmasters are always looking for great content to put on there site for their visitors.
There you have four ways to build those back links and get your off page search engine optimization off to a good start. The harder you work, and the more back links you build, the higher your site will climb in the search engine rankings.