“A video can do for you what you can’t do yourself.” And you must be thinking if a video can really do the trick for you. Can it? Actually it can. If you want something explained or shown, then a video is what you’ll need. Maximum exposure is the name of the game! But wait, there’s more to a video than meets the eye. And what are they? Well, here are 5 tips to explain the hidden reasons why many do and why you too should opt for videos to get things going the right way – Up!
1. Simple Human psychology – I think everyone remembers cartoons and animations from their childhood. I know you do. Just try remembering how nice they seemed to you, often nicer than your favorite story books. Now why is that? Simple, cartoons are audiovisuals. They demand more concentration than books. Books or rather texts do not move or dance or laugh about now do they? Whatever a video has, it is in motion and demands your eyes, ears and above all concentration. Also, now getting down to serious science, the human brain itself can perceive visuals much more quickly than texts or alphabets. Try it yourself; which is easier? Reading a whole newspaper article or watching the news regarding the same event? You might have the answer by now.
2. A story in a nutshell – You might just remember the Jockey advert; fusing a Michael Buble number with performance arts. “It’s a new day it’s a new life for me/And I’m feeling good.” This is what Jockey wants to brandish itself into giving with their products. And the story is told in just a nutshell; briefly, precisely and beautifully in a matter of 33 seconds. You do get the drift?
3. Emotional Connect – Today’s world is a fast world and time literally flies. So you have to make sure whatever you are doing is worth remembering. You need to grab the viewers’ attention. How? Connect with them by giving them something that touches them in one way or another. With a video you can manipulate the user into watching and listening to what you want them to. Make sure that you merge these two together. “Unity is strength.” An average user will be more inclined to go through a video than read a whole text on the same subject.
4. Out-of-the-box – You must have read a couple of terribly tiny tales. Interesting aren’t they? You know why? Because they are not ordinary, they are different. But you cannot show what you want to show with these really tiny texts or even a whole essay. You need something brief but different. A short teaser of a video, spanning about 30 odd seconds can do the trick. “You have to be interesting at any cost.” If you are interesting, the viewer will be hooked till the end and voila! You’ll definitely have every bit of the attention which you want so badly!
5. Exposure – A 5 minute video is easier to go through and can hook a viewer more than a 500 word blog – this is the truth! And less time means you can hook more people. A video simply goes around the internet faster! A strong script, nice background score and a relevant topic with a dash of creativity – add all these to a video and you’ll definitely get what you want.
“A video is a video is a video!”
Marketing a startup business can be tough, especially when you offer an innovative new product or service. Not only are you trying to establish a new brand, but you have the challenge of explaining exactly what you do and how it’s different from every other company out there. Oh, and did we mention that most people have short attention spans? They probably aren’t going to sit through a long presentation or read a 10-page whitepaper.
So what’s a startup to do? The answer is actually rather simple: you need an explainer video.
Short, Sweet, And To The Point
By now, you undoubtedly know what an explainer video is: a short video (one to three minutes) that introduces people to your company or product and explains exactly what you do in an entertaining and compelling manner.
An explainer isn’t an advertisement or a sales pitch, although they generally include a call to action. It’s an introduction designed to get potential customers interested enough in your company to want to learn more – and maybe eventually convert.
In fact, explainer videos are proven to help increase conversions – in some cases by as much as 80 percent. Video engages customers; according to one survey, more than 90 percent of customers believe that video is helpful to decision-making, and 64 percent of users are more likely to buy a product online after watching a video. Why is this the case? Well, video has a few advantages over other types of marketing.
1. It’s Short
We’ve already established that audiences have short attention spans. That being said, you might be surprised at how much information you can pack into a 60- to 90-second video. More importantly, the short format forces you to focus on the key points. What’s your unique selling position? What’s your value proposition? What problem(s) can you solve?
2. Videos Reveal Your Culture
As a new company, your audience doesn’t have a sense of who you are yet. Through video, and your choice of images, music, characters, and script, you can easily provide a glimpse of your brand and your culture and help your audience get a better sense of who you are.
3. Video Simplifies Complex Topics
Again, explainer videos force you to simplify complex topics to fit the format. If your startup offers something completely new and different, an explainer will distill it down to the key points and focus on what’s in it for the customer. When you make an animated explainer, you can provide viewers with an inside look at a complex product that they might not otherwise see, and make it easier for them to understand exactly what it is you have to do.
4. Videos Improve Chances Of Going Viral
If you want to improve your SEO results (and who doesn’t?) video is the way to go. YouTube ranks second overall in Google search results, and video overall is shared more often than other forms of content. By sharing your explainer on social media, your blog, YouTube, and other places, you can increase your reach and organic search traffic results – something you need as a new business.
Making a Startup Explainer
When making an explainer to market your startup, many of the same principles as making any other explainer apply. The major difference is that this video is likely to be the very first introduction that most people will have to your company. It’s very important that you pay special attention to how it reflects your brand, your company mission, and your company values.
With that in mind, the actual process of making an explainer isn’t that difficult, especially since there are plenty of tools like online animation makers or storyboard software to help you. The most difficult – and arguably important – part of the process is the development of the script. When writing the script, keep in mind:
The explainer needs to be customer-focused. Don’t talk about the features, talk about how they benefit the customer. Make sure the video answers the question: “What’s in it for me?”
You need a call to action. What do you want people to do after watching the video? Tell them, and make it easy for them to respond.
Show what makes your company unique. How are you different from other companies in your industry? What makes you special?
Keep it simple. Your audience does not need or want to know everything about you at this point. The point of the video is to pique their interest so they respond to your offer or request more information. Hit the highlights, and leave them wanting more.
Once you have a script, the animation itself doesn’t have to be complicated. A simple whiteboard video or two-dimensional animation can get the job done. Focus on getting your message across, being entertaining, and giving customers what they need, and your explainer video can help take your startup to a whole new level.
In the world of marketing and the promotion of goods and services the present time offers amazing ways to turn a simple message into a whole communication experience. We owe it to the creativity of designers and imaging experts that have developed a range of options in which everybody can find one that fits their needs and expectations.
What Can Be Done With Motion Graphics?
Let’s say that you need a professional presentation about health services and you want it to look outstanding but to keep people’s attention on the message instead of on the pictures or graphics used in it. You can add a lot of rhythm and dynamism to your conference with motion graphics. This means that you can insert moving tags, make titles appear and disappear, use statistics in an attractive way, showing how the figures go up and down according to your data. You will have a clear and engaging document that keeps your audience attentive but with the focus on the aspects you are trying to show them. What you need is a video that uses motion graphics and probably a voice-over or a professional-looking person who delivers the information.
Now, let’s consider that your business is very creative and avant-garde, and you want to show your prospective clients just how imaginative it is. So, you design a scene where the CN Tower bends itself towards Lake Ontario then fishes your product out of it and you show it in a little movie! Then you use a 3D Animation video to bring the building to life and to give your product an astonishing look beyond reality.
What Works Best for You, Motion Graphics or 3D Animation?
For some services and products a little conservatism works better than for others. For instance, science and arts can benefit from 3D animation to show discoveries or inventions, things that won’t necessary be seen with the naked eye and have to be shown in a dramatic way. For the financial or public sectors, a neat and straight-forward video presentation can convey trust and confidence to the audience.
In video making, your budget is something you have to take into account as well. You want the best images you can get for the money you invest in them. Then, you need to decide: you can have the best motion graphics available in the area, or you can have a not-so-well done but cheap 3D animation. We don’t need to tell you that the professional quality of a good motion graphic will beat any other product you can have.
Video communication is a crucial part of every day life, reaching people who have different concepts or ideas but who live together, share and do business with each other. Your video options have to honor the particular character of this big city in which thousands of messages come and go every hour. Get the best out of it by using the right tool to tell them what you do and how you do it in a unique way.
When it comes to SEO, videos are some of the best you can use to reach to your target market and gain the exposure that you deserve as a brand. The truth is that a well-put together video can have more impact than a text on your website. Video SEO comes with the advantage of helping you dominate the market, target the specific audience, increase sales and at the same time stay ahead of competition. Many SEO experts are not offering video SEO as part of the service where they put together high quality professional videos to be part of your marketing strategy.
But whereas video SEO can go a long way in helping you improve visibility and even conversions at the end of the day, you must always make sure that it is of value. To gain this you must start by ensuring that you get an SEO service provider who has what it takes to create a winning video for your brand. A few tips can help with your search engine optimization success with the video.
Tip 1 – Create a video that offers value to your viewers. A video that provides new important information or helps your viewers solve problems is most valuable. The content needs to be great for the video to rank on search results. Find out what issues your target audience faces more in relation to the services or products that you have to offer and then create your video content around that issue.
Tip 2 – Create a video that is easy to browse and link to playback pages. A video resource center that is user-friendly will go a long way in fetching you the desired results with your video SEO. Set it up on video gallery or portal that has tags and categories to make sure that your viewers have an easy time finding it and navigating between the videos. Avoid a video players stream on one single page and instead separate the landing page for every video so it is easy for search engines to find and index each individually.
Tip 3 – Choose video elements that are interactive so you connect with your viewers. Surveys, forms, in-video links and quizzes are some of the elements you can consider to guide your viewers to the next step or action. Never use a video that leaves your viewers hanging or wondering what to do next. Make sure that at the end of the video they will know exactly what to do next.
Tip 4 – Use your domain to host the videos. This is one of the best things you can enjoy more SEO value from the videos you choose to use. You definitely can use other popular video platforms, but ensure that you have the videos on your site as well. It is a simple way of making sure that you do not end up giving all the credit to the video platform for the content. Find a way to link back viewers back to your site even when using the popular platforms and have a video sitemap to enjoy better value.
Time To Complete Your YouTube Channel Page
By now you have probably read through some of the YouTube tutorials mentioned in the last article. The tutorials are a valuable piece of the puzzle when working on any YouTube account.
Now, you are going to open the channel page, where you are going to see that more information is required. The ‘Home’ tab as well as the ‘About’ tab are the two you will be working on.
YouTube, by default, uses whichever picture you use on your Google+ page. If you are not happy with this image, you can change it using the Home tab.
– To upload your new image, click on the ‘Add channel art’ button, or by using the edit button in the upper right corner of the image. You have to hover over the image to see this edit button.
– Click on ‘drop-down menu’, and choose ‘edit channel art.’ Next, you are going to either drag an image into the available box, or you are going to upload one from your files. One thing you should be aware of is that YouTube recommends image files be no larger than 2,560×1,440 pixels.
However, this is not the size of the actual image on your page – which will be smaller. Therefore, make sure that any important part of your image, and any names, addresses or phone numbers are not located too close to the sides of the image. You don’t want important information cropped from your image.
After you have settled on the perfect sized image, click on the ‘About tab’ button. Three buttons (Channel description, Links, and Add Channels) help you set up your new YouTube account.
Channel description: Use this text box to describe your business, brand or service. You want to come up with something catchy that people are going to remember about your business.
Links: The link section connects your YouTube accounts to all your online profiles. Your cover photo can be overlaid with as many links as you desire. This section is also where you can opt to let the public keep track of the views you receive, and whether or not you want them to know when you created your account.
Add Channels: The add-channels page is also the area where you can highlight different areas of your business. You can also use it to sing the praises of your partners and staff.
It takes time to learn your way around the world of YouTube, so you may want to leave this page blank until you actually have other YouTube channels to highlight. This page is always available for you to come back and update as needed.
The next part of this series will take place in the YouTube Creator Studio. All the features and tools you will need are located in the Creator Studio.
You are the creator; this space will teach you how to create, organize your channel, manage your videos, and handle your fans, all while creating your video magic: increase traffic to your blog with YouTube.