Whose Platform is Better for SEO?

Introduction to the Big Blogging Debate

This is becoming an age-old question in the world of blogging and SEO. Many will argue that Blogger is a better platform among the free blogs, being that it’s owned by Google. Others will argue that WordPress offers more to the average blogger. In reality, each blogging platform has its own features and benefits which make it a viable choice for the average, amateur blogger. However, when it comes to blogging for your business and becoming an authority blogger, only one platform makes the cut. I’ll explain why and which platform will work best for specific functions.

Blogger Highlights and Features

  • user-friendly interface
  • drag and drop module functionality
  • easily allows HTML and JavaScript
  • easily add custom header images
  • Open ID sign-in functionality
  • automatic inclusion in Google Blog Search

WordPress Highlights and Features

  • great for SEO
  • addtional exposure from WordPress directory
  • popular tags show up separately in organic search results
  • allows importing of content from other platforms
  • easily add custom header images
  • progressive and detailed traffic stats

Blogger vs. WordPress: The Showdown

In order to compare WordPress and Blogger, it’s important to know their features and how they affect your experience. We’ll start with Blogger. Blogger is a quite user-friendly and doesn’t require any knowledge of HTML, CSS or experience with web hosting. It allows bloggers of all experience levels to get up and running in just a few minutes. Blogger also allows added functionality, including the ability to incorporate widgets, videos, polls etc. in the sidebar of your blog. What’s more, Blogger’s interface allows you to easily drag and drop different sections into place any time you want to change the look and feel of your blog.

In terms of policies, Blogger pretty much allows you to blog about anything and everything, making it a good platform for affiliate marketers. However, in terms of SEO, Blogger is not your best bet for showing up in search engines, despite now being owned by Google. When it comes to Google as a search engine, you’re more likely to see relevant tags and searches from WordPress than from Blogger.

Although results can vary, with a WordPress blog, one can easily expect to reach a Google PageRank of 3 with 150+ hits a day within 4 short months… or less! The same Blogger blog? I’d estimate about a PR2 with 35-40 hits per day in that same timeframe.

The first thing to understand about WordPress is that there are 2 different versions.

The first version would be the free, shared-hosting version at wordpress.com. This is usually the easiest option to get up and running in just a few minutes.

The second version is self-hosted and available as a download from wordpress.org. For this version you’d need to purchase your own hosting. WordPress’ free, shared-hosting version is much better in terms of SEO than Blogger.

Not only do blogs show up in WordPress’ high-traffic directory, popular tags are often listed in organic search results of Google and Yahoo! linking to the most recent/popular blogs using that tag. WordPress blog posts also tend to show up separately in organic search results more readily than Blogger or any other blogging platform. WordPress’ interface is a little more advanced than Blogger, though still with some drag and drop functionality.

Unlike Blogger, WordPress limits what kinds of widgets you can add to your blog’s sidebar. Certain forms of HTML and JavaScript are not allowed, limiting your ability to embed flash slideshows etc. Furthermore, WordPress specifically states in their Terms that blogs about certain topics such as home business and affiliate marketing are not allowed. So even though the free version of WordPress is better for SEO, it’s not the best option for bloggers who are involved in home business or affiliate marketing.

So Which is Best?

That really depends on what the main goal or function of your blog is. If your reasons for blogging have anything to do with business or monetization through programs such as Google AdSense, I’d suggest purchasing your own hosting and installing the wordpress.org platform.

If your blog is purely recreational in nature, but you’d like added functionality such as incorporating flickr photos, YouTube videos or other widgets, I suggest going with Blogger. While the free version of WordPress is great for SEO, there are limits to what you’re allowed to blog about and even more limits as to what functionality you can add.

Which platform do you use? If you use a Blogger platform, do you think you would benefit from the extra SEO advantages? Did migrating to WordPress increase your cost basis to purchase the theme and host it? Did you see a sudden increase in organic search-based traffic to your site? Would Source Blogger benefit from being on WordPress?


Blogger vs WordPress: Whose Platform is Better for SEO?

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